Retailers Revved Up for ‘Cars’
1 Nov, 2011 By: John Latchem
The latest hit film from Pixar and Disney, Cars 2, has attracted a lot of attention from retailers, with most of the major chains offering exclusives tied to the Nov. 1 release.
Best Buy devoted the most space to the title in its weekly ad circular, with more than half a page listing “Cars” tie-ins. The major exclusive at Best Buy is a $16.99 blue Lightning McQueen remote control car. Fans could save $7 with the purchase of the Cars 2 Blu-ray in conjunction with the car, the Cars 2 video game ($39.99) or one of the new “Toy Story” 3D combo packs ($29.99 each).
Target offered the Cars 2 3D combo pack in an exclusive light-up case.
Target and Best Buy both touted a $5 Disney coupon at their websites that could be used on the Cars 2 3D combo pack or the three-movie collection.
Walmart offered copies of the Cars 2 Blu-ray/DVD combo pack with a pack-in die-cast Finn McMissile car toy.
Also, Best Buy is touting exclusive 3D editions of Harry Potter and the Deathly Hallows — Part 1 and Part 2, due Nov. 11.
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