Retailers Go 'Darker' With Exclusives9 May, 2017 By: John Latchem
Retailers enticed consumers with several options for exclusive editions of Universal's Fifty Shades Darker upon its May 9 home video release.
Target offered the steamy sequel as an "Ultimate Deluxe Edition" Blu-ray, which included wine charms, a wine stopper and napkins, plus 30 minutes of exclusive bonus content. Target also offered the regular Blu-ray with the half-hour of exclusive bonus content. Target set up a 'Fifty Shades' display at the front of stores in a corrugated stand that also touted movies appropriate for Mother's Day.
Walmart's special Blu-ray edition of Fifty Shades Darker came with special packaging containing a photo book.
Best Buy offered the Blu-ray with a Steelbook case.