Retailers Go Beyond 'Star Trek' Exclusives1 Nov, 2016 By: John Latchem
Retailers were awash in exclusive content for the Nov. 1 home videos, especially Target, which had special promotions for most of the new releases.
The biggest title of the week was Paramount's Star Trek Beyond, which had exclusive editions at each of the three major brick-and-mortar national retail chains. Best Buy offered the Blu-ray combo pack in Steelbook packaging. Target offered character cards with the Blu-ray combo pack and an exclusive Blu-ray bonus disc with 45 minutes of additional featurettes, including a look behind-the-scenes at the visual effects, costumes and props. Walmart had the BD combo pack as part of a gift set containing three toy models of spaceships from the film. And Amazon.com had a deluxe gift set containing the 4K Ultra HD Blu-ray, a 3D Blu-ray disc and a model of the U.S.S. Franklin.
For Warner's Batman: Return of the Caped Crusaders, Target offered the Blu-ray combo pack with a Steelbook case. Best Buy offered the Blu-ray with a pack-in graphic novel movie tie-in.
For Universal's Bad Moms, Target offered the Blu-ray with a $5 Target e-gift card.
Target's Blu-ray of Sony Pictures' Outlander: Season Two came with a coloring set. Best Buy offered discs of the show with $10 in My Best Buy rewards points. Amazon offered a deluxe edition with a booklet.
Walmart had free pack-in toys with the Nickelodeon DVDs of Blaze and the Monster Machines: Fired Up and Shimmer and Shine: Welcome to Zahramay Falls.