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Retailers 'Divergent' With Exclusives

5 Aug, 2014 By: John Latchem

Walmart's 'Divergent' Deluxe Edition

The Aug. 5 release of Lionsgate's Divergent prompted the major retailers to line up their own exclusives to try to attract buyers.

Walmart offered the most substantial edition of Divergent, loading a deluxe version of the Blu-ray combo pack with a 32-page collector's book, four additional featurettes, an excerpt from the new Four book, photo spreads and more.

Target offered the Divergent Blu-ray combo pack with exclusive box art, temporary tattoos and a bonus disc with 45 minutes of additional featurettes.

Best Buy offered the Divergent Blu-ray with steelbook packaging.

Other exclusives at Walmart included a $14.96 DVD of a new live-action Tarzan movie, from Lionsgate, and a DVD of Nickelodeon's Teenage Mutant Ninja Turtles: Pulverizer Power ($5).

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About the Author: John Latchem

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