Retail 'War' for 'Justice'4 Feb, 2014 By: John Latchem
Animated superhero movies are the perfect fodder for retail exclusives, so it’s not surprising that Warner’s Justice League: War would attract major promotional attention from the three big chains.
Best Buy offered an exclusive edition of the Blu-ray combo pack with a limited-edition Superman figurine, priced at $1 more than the regular edition. Target offered Justice League: War in steelbook packaging, while Walmart had early availability of a two-DVD limited edition version that won’t be widely available until March 18.
Walmart also offered a DVD version of Fox’s Free Birds with no extras for $14.96. This is especially interesting considering the only extra listed on the regular $19.96 DVD is a music video.
In addition, Walmart had exclusive availability of a family film called My Dog the Champion from Anchor Bay.
Lionsgate’s Escape Plan was offered at Target on DVD for just $10, part of a sale featuring many recent DVDs at the same price, including Captain Phillips, Fast & Furious 6 and Man of Steel.