Retail Gift Sets for 'Rio 2'15 Jul, 2014 By: John Latchem
Each of the big three major retail chains offered consumers its own exclusive promotion for the home video release of Fox's Rio 2.
Target offered the Blu-ray combo pack (non-3D version) with an exclusive pack-on plush toy, while Walmart offered the Rio 2 Blu-ray combo pack with a light-up, sound activated slapband.
Best Buy didn’t have an exclusive edition of Rio 2, but the chain did give shoppers a chance to buy a Rio 2 lunchbox for just $4.99 (regular price $9.99) with the purchase of the film on disc.
In addition, Best Buy is already taking preorders for the Blu-ray of Dawn of the Planet of the Apes, offering 100 My Best Buy bonus points.
Copies of the sci-fi thriller Under the Skin, however, were in scarce supply at Best Buy, with most stores not stocking the Lionsgate title. The Best Buy website listed the title as available at the Costa Mesa, Calif., location, but it was not seen in the ne-release section or any of the store’s other disc aisles.
For Entertainment One’s Hell on Wheels: The Complete Third Season, Target offered a set of character cards with the DVD.