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Of Retail 'Bond'-age

2 Oct, 2012 By: John Latchem

Walmart's Bond Display

When Fox and MGM first put the James Bond films onto Blu-ray in 2008 and 2009, only 11 of the 20 films in the official series (prior to the Casino Royale reboot) saw a release. These missing nine were included with the Bond 50 boxed set Sept. 25, with individual releases due a week later and assigned as exclusives to the big three retailers: three each to Target, Walmart and Best Buy. The other 11 were re-released on Blu-ray at the same time nationwide.

Target offered A View to a Kill and Tomorrow Never Dies at $9.99 each and The Living Daylights at $14.99.

Walmart touted Octopussy, Goldeneye and Diamonds Are Forever at $9.96 each. Not every Walmart offered the discs, however. While a Huntington Beach, Calif., store had a prominent Bond display (including exclusive $9.96 DVD collections for Roger Moore and Pierce Brosnan), clerks at a Santa Ana, Calif., location said they had nothing in stock. A representative from Fox said the Bond displays were offered to 2,500 Walmart stores and those that didn't offer them Oct. 2 would set them up later in the month.

That leaves You Only Live Twice, On Her Majesty’s Secret Service and The Spy Who Loved Me to Best Buy, though the chain has nothing listed on its website (Target also neglected to list its exclusives on its website). According to Fox, Best Buy will offer the titles Oct. 23, closer to the release of the latest film in the series, Skyfall.


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About the Author: John Latchem

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