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A More Interesting Future

31 Jul, 2012 By: John Latchem

Target's exclusive 'Avengers' Blu-ray combo pack

When new releases are as sparse as they have been in July, retailers can’t help but look ahead to more interesting titles to come.

In Target’s case, that means offering pre-orders of Walt Disney Studios Home Entertainment’s The Avengers. Customers paying $1 to reserve a copy of the four-disc or two-disc Blu-ray combo packs (due Sept. 25) could get a 10-minute preview of Target's exclusive bonus disc, “Marvel Studios: Building a Cinematic Universe.”

Target also offered the exclusive DVD of the animated special The Gruffalo’s Child at $9.99.

Best Buy’s attentions turned toward the Aug. 10 theatrical release of The Bourne Legacy. The chain touted $8 coupons for movie tickets with select Blu-ray movies, and offered the first three “Bourne” movies on Blu-ray at $14.99 each or $29.99 for the trilogy boxed set.

Best Buy continued to promote its “Upgrade & Save” program that lets customers exchange a used DVD for a $5 coupon that can be applied to Blu-rays $9.99 and more.

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About the Author: John Latchem

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