More CinemaNow in Stores

14 May, 2013 By: John Latchem

Best Buy's CinemaNow station

Just as Walmart has been heavily promoting preorders of upcoming DVDs and Blu-rays with a tie-in to its Vudu digital service, Best Buy has been offering similar deals through its CinemaNow streaming site.

Without much else to promote during the May 14 new-release week, Best Buy touted the June 4 Blu-ray for Fox’s A Good Day to Die Hard. Shoppers who preorder the title in stores or at BestBuy.com/DieHard can watch it early in Digital HD on CinemaNow, and get the Blu-ray combo pack when it comes out with an exclusive beverage opener.

Also, Best Buy offers preorders of HBO's May 21 True Blood: The Complete Fifth Season DVD or Blu-ray with a $5 CinemaNow credit.

The in-store preorders at Best Buy require a $14.99 deposit.

Taking its commitment to CinemaNow a step further, Best Buy stores have set up CinemaNow kiosks in the home video section, with CinemaNow gift cards for consumer purchase and video displays to demonstrate the service.

More CinemaNow in Stores

About the Author: John Latchem