'Mockingjay' Catches Fire at Retail

10 Mar, 2015 By: John Latchem

Target's 'Mockingjay — Part 1' Blu-ray exclusive edition

The huge Friday, March 6, rollout of Lionsgate’s The Hunger Games: Mockingjay — Part 1 carried over to overwhelm some of the March 10 new releases.

Target offered the Blu-ray combo pack with an exclusive bonus DVD containing four behind-the-scenes featurettes running about 45 minutes total, plus special box art and a booklet.

Best Buy offered the film in a steelbook case, while Walmart offered a slimmed-down Blu-ray edition with special box art, no DVD version and minimal extras.

For the March 10 titles, a couple new kidvid titles drew the most promotional interest. Walmart offered a DVD gift set of Fox’s “Air Bud” spinoff Russell Madness with a doggie plush, while Target offered a $5 discount when Warner’s The Flintstones and WWE: Stone Age Smackdown! was purchased with a 6-inch WWE action figure (priced at $9.99).

Best Buy has an exclusive window on the Blu-ray edition of Image Entertainment’s Wolfcop, which will be available elsewhere May 12.

Walmart had an exclusive version of the two-disc Blu-ray of The Sound of Music: 50th Anniversary Edition with a booklet, as well as a Peppa Pig: Muddy Puddles gift set with a plush toy.

Among Best Buy preorders, Universal’s Unbroken includes steelbook packaging and Paramount’s Interstellar includes exclusive bonus content, as does Warner’s American Sniper.

'Mockingjay' Catches Fire at Retail

About the Author: John Latchem