'Fury' Over Retail 'Throne'27 Jan, 2015 By: John Latchem
The two big titles Jan. 27 in terms of retail exclusives were Sony Pictures’ World War II drama Fury and Warner’s animated superhero adventure Justice League: Throne of Atlantis.
For Fury, Best Buy offered several exclusive extras, including additional behind-the-scenes documentaries. Target offered Fury with steelbook packaging, while Walmart offered a two-pack of Fury with Company of Heroes.
Best Buy offered a Blu-ray edition of Throne of Atlantis with a pack-on Aquaman figurine. Target offered the film with a steelbook case, while Walmart had an exclusive early window on a Throne of Atlantis two-DVD special edition.
For PBS’s Downton Abbey: Season 5, Target offered the disc with an exclusive “Music of Downton” CD.