Easter Specials Dominate3 Apr, 2012 By: John Latchem
With most of the hit family titles hitting in March, the second quarter got off to a slow start April 3, with only two new releases, War Horse and We Bought a Zoo, getting any real retail attention.
Instead, most displays were geared toward Easter sales.
The biggest one came at Best Buy, which offered a free felt Easter bag with the purchase of two Disney Blu-ray combo packs for a total of $35. The selection included The Muppets, Cars 2, The Lion King, Lady and the Tramp, Winnie the Pooh and Pirates of the Caribbean: On Stranger Tides.
Best Buy also offered a selection of more than 150 family DVDs for as low as $4.99, and the Harry Potter and the Deathly Hallows — Part 2 3D Blu-ray for $9.99.
For We Bought a Zoo, Best Buy promoted a free zoo ticket.
Walmart had exclusive DVD titles such as the animated movie Animals United: Adventure in Africa for $12.96, and Bending the Rules, starring WWE Hall of Famer Edge and Jamie Kennedy, for $14.96.