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Easing Into Black Friday

25 Nov, 2014 By: John Latchem

Most retailers focused less on the new releases of Nov. 25 and more on kickstarting this year's Black Friday deals.

Target, for example, used its weekly circular to tout $5 holiday movie DVDs, and some stores had many DVD displays set up throughout the venue, not just in the electronics section, with $5, $6, $7, $8 and $13 titles.

For new or upcoming home videos, Target offered a $5 gift card and mail-order delivery of the eventual The Hunger Games: Mockingjay — Part 1 Blu-ray with preorders at Target.com/mockingjay. The film hit theaters the weekend before.

Best Buy promoted up to 45% savings on select gift sets, and buy-one-get-one $9.99 Blu-rays.

Walmart offered exclusive availability of Hallmark Christmas movies A Royal Christmas and Signed, Sealed, Delivered for Christmas for $9.96 each, from Cinedigm.

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About the Author: John Latchem

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