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'Beauty' on the 'Edge' in the 'West'

7 Oct, 2014 By: John Latchem

Walmart's 'A Million Ways to Die in the West' with T-shirt

Several of the Oct. 7 new releases garnered exclusive promotions from the major retailers upon their debut.

Best Buy offered the Blu-ray combo pack of Warner's sci-fi thriller Edge of Tomorrow with more than 25 minutes of additional bonus material, while Target offered the title in a steelbook case.

Disney's Sleeping Beauty: Diamond Edition drew the special packaging at Best Buy, which offered the Blu-ray with lenticular box art. Target packaged the Blu-ray with a 32-page read-along storybook, while Walmart offered it as a gift set with a Disneybound: Sleeping Beauty Style bonus DVD.

For Universal's A Million Ways to Die in the West, Walmart offered the Blu-ray with a packed-on "Moustachery" T-shirt, while Target offered it with 30 minutes of additional featurettes. At Best Buy, shoppers could buy it in a $29.99 bundle with another Seth MacFarlane-directed comedy, Ted.

Among other new titles, Best Buy offered the original Sharknado Blu-ray for $4.99 with the purchase of the second movie.

Walmart offered Fox's American Horror Story: Coven Blu-ray with an exclusive bonus DVD with a cast Q&A panel discussion from Paleyfest 2014. Walmart also had Lionsgate's Duck Dynasty: Season 6 as a "Duck-Luxe" edition with 35 minutes of exclusive bonus material.

Oct. 3 Walmart offered Disney's Star Wars Rebels: Spark of Rebellion on DVD the day the first episode of the new animated series debuted on the Disney Channel.


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About the Author: John Latchem

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