'Batman v Superman' Gives Fans Packaging Options19 Jul, 2016 By: John Latchem
BvS exclusives: Best Buy graphic novel and Steelbooks; Target's digibook; Walmart's DVD
Warner's Batman v Superman: Dawn of Justice arrived on shelves July 19 with several retail-exclusive packaging options from which fans would have to choose.
Best Buy packaged the Blu-ray combo pack in a hardcover graphic novel collecting Batman and Superman comic book adventures. It also had the Blu-ray in a steelbook case with reversable Batman and Superman covers.
Target offered an exclusive Blu-ray combo pack with a 64-page digibook package and lenticular cover art.
Walmart offered a single-disc DVD version with no extras and special box art.