'Avengers' Assemble at Best Buy1 May, 2012 By: John Latchem
With the theatrical debut of the new Avengers movie, Best Buy gave fans a chance to catch up by putting all five of the precursor films on Blu-ray for sale.
The Incredible Hulk was $9.99, Iron Man and Iron Man 2 were $14.99 each, and Thor and Captain America: The First Avenger were $24.99 each for the 3D versions and $19.99 for the combo packs. Shoppers could save an additional $5 with an Upgrade & Save coupon for trading in a used DVD.
In addition, Best Buy offered $8 Movie Cash coupons for the new movie with copies of DVDs of the “Avengers” animated series, sold at $11.99 each.
Target built a sales promotion around Disney titles that are heading back into “The Vault,” with Bambi and Beauty and the Beast offered at $14.99 on DVD and $19.99 on Blu-ray, plus an additional $5 savings when either title was purchased with another selected Disney classic (offered at the same prices) on DVD or Blu-ray, such as Dumbo, Lady and the Tramp, The Lion King or The Muppets.