DisplaySearch: TV Tops for 3D Devices

26 Sep, 2012 By: Chris Tribbey

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Shipments of 3D displays will more than quadruple before 2020 over the 50.8 million units shipped in 2011, according to a new report from DisplaySearch.

Revenue for 3D displays was $13.2 billion in 2011, according to the research firm, but by 2019 that should grow to more than $67 billion worldwide, with 226 million units shipped.

“Despite some industry sentiment that the 3D bubble has burst, we expect 3D to continue to grow across several categories including TVs, portable devices and public displays,” said Jennifer Colegrove, VP of emerging display technologies for DisplaySearch. “In 2008, the 3D display market was under 1 million units and $902 million in revenue. By 2011, it had increased to nearly 51 million units and more than $13 billion in revenue. This is a trend we expect to continue.”

Today worldwide household penetration of 3DTV is about 10%. If DisplaySearch’s forecast holds, before 2020 approximately half of all households will have a 3DTV.

“Our research shows that even though consumers own these 3D-ready TV devices, they haven’t viewed a significant amount of content on them,” Colegrove said. “Before broader adoption can be expected, there is still a need for more 3D content and a smoother set-up process for 3DTV.”

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