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Report: 10% U.S. Households 3-D Enabled by 2012

6 May, 2009 By: Erik Gruenwedel

The proliferation of 3-D movies theatrically is the first phase of a three-year rollout that will see the technology in 10% of U.S. and Japanese homes (6% in Western Europe) by 2012, according to a new report.

London-based Futuresource Consulting said rollout of 3-D entertainment would encompass two stages, including theatrical (through 2011) and home entertainment. There were seven films released in 3-D in 2008, a tally that will more than double in 2009 with 17 titles, including the just released Monsters vs. Aliens from DreamWorks Animation.

“Currently, we’ll see 3-D movies primarily being made for theatrical release and the continued rollout of 3-D digital cinema,” said Jim Bottoms, managing director of corporate development at Futuresource. 

Bottoms said TV manufacturers would begin rolling out multiformat 3-D-ready sets and glasses from 2010, with video-on-demand (VOD) delivering limited 3-D movie, concert and sport content, and the market for 3-D PC games thereafter.
“Our probability modeling shows the permeation phase will kick in from 2011, where  — among other initiatives  — we’ll see new 3-D movie releases on Blu-ray Disc, including remasters of classic blockbusters like Star Wars, The Matrix and The Lord of the Rings,” Bottoms said.

Non-theatrical 3-D content earmarked for home entertainment via Blu-ray Disc include sports, wildlife documentaries and concerts, and studios introducing selective production of TV shows and series, according to the report.

Bottoms said that moving forward, a new generation of videogame consoles would emerge incorporating 3-D technology, including the industry shift to autostereoscopic (no special optical glasses) displays.

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