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Roku Bows Online Store

23 Nov, 2009 By: Erik Gruenwedel


Roku Inc., manufacturer of a set-top box for streaming of video entertainment from the Internet, Nov. 23 formally launched its open platform online store, featuring 14 premium and free content channels.

Saratoga, Calif.-based Roku, which in 2008 cut its teeth with the launch of a media player designed to stream Netflix movies from the Internet to the television, now offers Roku users access to 10 free channels, including Motionbox, Mediafly, blip.tv, twit.tv, Facebook photos, Pandora Internet Radio, flickr, Frame Channel and Revision3.

In addition to Netflix streams, which require a separate subscription, Roku users can stream and download movies from Amazon On Demand and watch out-of-market professional baseball at MLB.com (subscription required).

“Now content producers and distributors – from single-person shops to billion-dollar corporations – can deliver their content directly to consumers without having to go exclusively through cable operators, satellite networks or TV affiliates,” said Anthony Wood, founder and CEO of Roku.

The company last month bowed two new streaming media players, including a high-definition model, priced from $79 and up. The Roku SD and Roku HD-XR ($129.99) devices have built-in Wi-Fi for wireless connectivity.

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