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Google Launches Google TV Internet Initiative

20 May, 2010 By: Chris Tribbey

Google’s long-rumored Google TV initiative became reality May 20 when the Internet behemoth confirmed it would put its Android software and Google Chrome browser into connected HDTVs and Blu-ray Disc players later this year.

The goal: an open-platform Internet experience on the TV screen, unlike any other Internet-connected entertainment experience for the living room to date.

“An increasing amount of our entertainment experience is coming from our phones and computers,” said Salahuddin Choudhary, Google TV product manager, in making the announcement. “One reason is that these devices have something that the TV lacks: the Web.

“So that got us thinking: what if we helped people experience the best of TV and the best of the Web in one seamless experience? Imagine turning on the TV and getting all the channels and shows you normally watch and all of the websites you browse all day.”

He said that Google will release a software developer kit to allow third parties to optimize websites for Google TV. Google is working with Sony and Logitech on the hardware side, and Best Buy will begin carrying HDTVs and Blu-ray players with Google TV this fall.

Intel, Adobe and Dish Network have also announced their support for Google TV. Intel’s processor will be used in the hardware, Google TV will support Adobe Flash-based content and Dish Network will be the first TV operator to fully support Google TV.

“We committed to Google TV early on because it aligns with our strategy to support open platforms that enable new immersive experiences in the digital living room,” said
Gerald Quindlen, president and CEO of Logitech. “While Google TV enables seamless discovery of all your content, Logitech enables seamless control over how you experience that content.”

Phil Leigh, founder of market research firm Inside Digital Media, said the announcement will change how people treat their HDTVs and the Internet.

“Ultimately, consumers are going to want complete Internet access on their TVs, and this Google announcement is just the start,” he said, adding that he expects Apple to take Google TV as a challenge and attempt something similar. “It’s inevitable.”

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