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Target Launches Digital Content Store With UltraViolet

25 Sep, 2013 By: Erik Gruenwedel

Platform offering 10 free UV titles with registration, but no disc-to-digital functionality

Target Sept. 25 said that , its new digital video service, is now available nationwide with 30,000 movie and television titles to buy or rent, download or stream at home or on-the-go, starting at 99 cents. Target REDcard holders receive 5% off each purchase.

The digital store includes UltraViolet functionality for select movie purchases, according to a spokesperson. UltraViolet is the industry-backed initiative that enables users to access digital files of content from a cloud-based storage system. Users who register at Target Ticket and have a registered UV account (or create one) can receive 10 free UltraViolet titles.

The spokesperson said Target Ticket does not offer disc-to-digital functionality currently offered at Best Buy's CinemaNow, Walmart's Vudu.com and Kaleidescape's storefront.

Current releases offered include World War Z, Iron Man 3, Star Trek Into Darkness and The Croods, among others. TV series include HBO’s “Game of Thrones” and “True Blood,” and Showtime Network’s “Homeland.” More than 50 popular next-day television shows are also available, including “The Walking Dead,” “Big Bang Theory,” “Teenage Mutant Ninja Turtles” and more.

Viewers can watch rented content as many times as they want within a 48-hour rental period.

Target is also offering exclusive bonus footage available with select movies. Target Ticket will offer 10 free downloads on select movies for each new user.

Target Ticket is currently available on PC and Mac, Android and iOS, Roku, Xbox 360, Samsung televisions and Blu-ray Disc players, with availability on additional devices in the coming months. Users can visit TargetTicket.com to access the service or download the Target Ticket app through the App Store or Google Play.

Minneapolis-based Target partnered with Common Sense Media, a San Francisco-based nonprofit organization best known for its reviews of movies and television shows.

Through the partnership, Target Ticket gives users access to thousands of reviews, making it easier for parents to choose the right content for their children. In addition to an overall quality rating, guests can set filters according to age-appropriateness, level of violence, profanity, and MPAA and TV Parental Guidelines, putting guests in control of the content they deem appropriate for viewing. Parents can customize a profile for each family member, allowing multiple viewers to watch their preferred content simultaneously on different devices.

“Many of our guests told us that streaming and viewing videos is complicated, so we created Target Ticket to simplify the experience,” said Anne Stanchfield, divisional merchandise manager of entertainment with Target. “Target Ticket will help guests who are looking for a kid-safe, easy-to-use service that mirrors what they have come to expect from Target’s entertainment offerings — a premium selection of the newest titles plus exclusive content, all at an affordable price.”


About the Author: Erik Gruenwedel

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