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| Wednesday, February 18, 2015 |
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Comcast Ups Live Streaming
To combat OTT and subscription streaming, Comcast has redoubled efforts to include streaming functionality to authenticated subscribers via its broadband-based Xfinity TV Go app. By enabling ubiquitous access online, Comcast hopes to minimize cord cutting among its 22.3 million video subscribers.
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Analyst: 15% of U.S. Households Shun Pay-TV
Nearly 15% of U.S. households have opted against the bundled channel service offering — the highest non-participation percentage since 2007, according to analyst Craig Moffett with MoffettNathanson. Indeed, penetration of pay-TV service is down more than 220 basis points from its 2010 peak.
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Report: OTT Video in Emerging Markets Growing
With Netflix planning to operate in 200 countries by 2017, access to over-the-top video is projected to grow to 6.4% of emerging market households — or 102.7 million households — by the end of 2019, according to new data from Pyramid Research.
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Exclusives for the 'Throne'
Merchandising: The popular new release Feb. 17 in terms of retail exclusives was easily HBO’s 'Game of Thrones: The Complete Fourth Season,' which drew incentives from each of the big three brick-and-mortar chains.
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