comScore: Hulu Reduces Ad Count in July

19 Aug, 2013 By: Erik Gruenwedel

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YouTube again dominates online video viewing in unique viewers, videos and minutes per viewer

Hulu reduced the number of ad spots it subjected viewers in July, including subscription video-on-demand subsidiary Hulu Plus.

The online content aggregator co-owned by The Walt Disney Co., 21st Century Fox and NBC Universal, subjected viewers to 69.2 ads per viewer — down from an average of 73 spots in June, according to the latest data from comScore.

The number of ads dwarf the nearest competitor — YouTube — which subjects viewers to less than 30 spots on average. The targeted ads, which generate the bulk of Hulu’s revenue, are noteworthy considering the platform just 5.4% of the total U.S. population.

YouTube, by comparison, attracts 37% of the domestic population.

The Google-owned property again ranked No. 1 in video ads with 3.4 million, unique viewers (168 million), videos (17.7 billion), and minutes per viewer (1,354).

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