Strategy Analytics: Ultra HD TVs in 10 Million Homes by 2016

4 Jan, 2013 By: Chris Tribbey

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Nearly 10 million households worldwide will take advantage of Ultra High-Definition TV sets by 2016, despite the expensive price points of the sets today, according to a new forecast from Strategy Analytics.

Ultra HD sets have a resolution of at least 8 million active pixels (minimum 3,840x2,160) and an aspect ratio of at least 16x9. Nearly two dozen Ultra HD sets are expected to be unveiled at the Consumer Electronics Show in Las Vegas.

“Current pricing makes UHD TVs more or less unaffordable, but TV manufacturers are expected to make significant production investments in the medium term, and we anticipate UHD TV prices will fall to the sub-$2,000 range within the next five years,” said Jia Wu, director of Strategy Analytics connected home devices service. “Once retail prices hit this sweet spot, sales in the United States, Germany, United Kingdom, Japan, China and other markets will quickly take off.”

The research firm estimates more than 130 million homes will have the sets by 2020, first breaking the 1 million barrier in 2015.

“TV manufacturers will drive UHD TV adoption in the early years, and the growing installed base of UHD-ready displays will eventually encourage content and service providers to deliver UHD-quality sports, movies and TV shows to premium pay-TV subscribers,” said David Mercer, VP and principal analyst at Strategy Analytics. “Internet-sourced UHD video is also a possibility but could raise significant challenges in broadband bandwidth and download limits.”

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