IHS: Plasma HDTV Market Share Falls

10 Aug, 2012 By: Chris Tribbey

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Plasma’s share of the American TV market was at 13.3% in July, its lowest level since the first quarter of 2011 (11.6%), according to new data from IHS iSuppli. That’s down from 14.9% in June and 15% in July 2011.

“Despite a brief resurgence in popularity during the second half of last year, the U.S. plasma business is undoubtedly a market on the decline,” said Edward Border, analyst for TV technology at IHS. “While this deterioration is part of a long-term global trend, the drop in plasma sales in the U.S. in 2012 is also due to consistently elevated pricing. The decrease in sales has reduced plasma’s market share, allowing LCD TVs — plasma’s traditional rivals — to further their dominance in the overall U.S. TV space.”

Prices for LCD HDTVs have fallen to an average of $1,171 in July, down from $1,194 in June, while plasma prices have risen to an average of $1,621 in July, compared with $1,598 in June.

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