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20% of Viewers Opt for Recorded TV

11 Jan, 2011 By: Erik Gruenwedel

A 52% increase in household use of the digital video recorder (DVR) in the past three years has contributed to 20% of viewers watching recorded programming, according to a new report.

Fort Washington, Pa.-based Centris Research found in a survey of 40,000 respondents that 77% of DVRs in households are provided by service providers such as cable and satellite TV operators, while 21% are privately owned and 2% are part of a PC.

More than 37% of all households now own or rent a DVR, compared with 35% in 2009 and 29% in 2008.

With one out of five viewers opting for time-shifted content, the report suggests consumers are warming to on-demand functionality, including the concept of “TV Everywhere,” whereby pay-TV subscribers have the ability to watch recorded programming from myriad devices.

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