Delta to Stream Movies, TV Shows20 Sep, 2012 By: Erik Gruenwedel
Delta Air Lines said it would begin offering passengers for the first time the ability to stream movies and TV shows wirelessly aboard more than 950 domestic aircraft starting in 2013.
The Atlanta-based carrier said the Delta Connect Wi-Fi portal will allow customers to stream television and movie options directly to their laptop or tablet while in flight. Streamed content will be accessible for 24 hours after a flight and available for playback on the ground through the same device used onboard.
Movies will be priced at $3.99 and episodic TV programming will cost 99 cents. Delta Connect will enable customers to sort titles by genre, length of feature, movie, show and other categories. Trailers will be available for viewing prior to rental. Wireless purchase is not required to access Delta Connect content or the on-demand service.
This new technology will be installed on Delta's international fleet in conjunction with previously announced plans to install international wireless service on more than 150 widebody aircraft scheduled to be completed by the end of 2015. This will allow customers to use both their personal device to stream movies and television shows, as well as current in-seat systems.
Delta's foray into content streaming follows efforts announced last year by American Airlines, Virgin Atlantic, Lufthansa and Southwest to offering wireless access to entertainment by the end of this year. Carriers are transitioning to streaming as a way to eliminate costly seats with built-in monitors and as more fliers bring connected devices on flights.
With increased access to wireless connectivity, passengers subscribing to Netflix and other subscription video-on-demand services can also access them on their portable devices.
“Delta continues to innovate through the use of technology and this newest addition means customers can count on having numerous in-flight entertainment choices available, whether they're flying internationally or domestically,” said Tim Mapes, SVP of marketing. “Bringing this technology to our Wi-Fi enabled fleet is just the latest way we are making flying better for Delta customers.”