Report: Pay-TV Subs Looking for Deals27 Jun, 2011 By: Erik Gruenwedel
Consumers love premium content; they just don’t want to pay a premium price for it
Nearly 20% of U.S. households will try to bundle telephone, Internet and premium channel service with their multichannel video distributor in the next six months, according to a new report.
Port Washington, Pa.-based research firm Centris found that 51% of cable, satellite TV and telco customers inquired about lower-cost bundles in the first quarter — up 3% from the same period last year.
The average multichannel video customer saved from $40 to $50 on their monthly bill when consolidating services, according to the report.
Centris found that the average of monthly savings between pay-TV providers was $20.
Notably, AT&T, Verizon, Cox and Cablevision subscribers have higher expectations of savings than households with other TV service providers, according to the report.
Indeed, New York-based Cablevision was just sued by media giant Viacom, which accused the New York-based cable operator with 3 million subs of copyright infringement and breach of contract for streaming Viacom content on an iPad application.