Report: Connected-TV Owners Twice as Likely to Cut the Cord8 Aug, 2013 By: Chris Tribbey
Adult broadband users who own an Internet-connected TV are twice as likely to cancel their pay-TV service, compared with those using a TV with no Internet capability, according to a new report.
The report from The Diffusion Group found that nearly 9% of connected-TV owners are thinking of canceling, compared with just 3.5% of those without a connected TV.
“For years, the casual relationship between the two behaviors has been questioned, and rightly so," said Michael Greeson, co-founder and president of TDG. "Yet TDG has argued for several years that this relationship would develop over time and hit an important landmark moment of sorts in 2013. That is indeed what has transpired, and now the pay-TV industry and prominent analysts are coming to terms with the fact those with access to online video sources on their TV are more likely than their counterparts to be reconsidering the value proposition of incumbent pay-TV services.”