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Report: Blu-ray Spending Up More Than 500%

15 Apr, 2011 By: Chris Tribbey

'Tron: Legacy'

Combined spending on 3D Blu-ray Disc will reach nearly $214 million worldwide this year, a rise of more than 530% over 2010, according to a forecast from IHS Screen Digest.

The research firm estimates 7.5 million 3D Blu-rays will be sold this year combined in the United States, the United Kingdom, Germany and France, compared with 1.1 million sold in 2010. By 2014 3D Blu-ray spending could hit $909 million, with 41 million 3D Blu-rays sold.

“Consumers are snapping up Blu-ray 3D titles because of a number of positive occurrences in the home 3D segment,” said Richard Baxter, video research analyst at IHS. “These developments include increasing consumer awareness of 3D technology, rising 3D hardware sales and an expanding catalog of 3D films for the home environment.

“Meanwhile, the arrival of more Blu-ray 3D titles in retail stores will enhance the technology’s profile among consumers and encourage 3D hardware adoption,” he added. “BD3D-enabled households are also likely to buy more Blu-ray 3D titles if they have a larger slate to choose from.”

IHS expects a total of 65 new 3D Blu-ray titles to be released this year, with 15 from Walt Disney Studios Home Entertainment alone, including Tron: Legacy, Tangled, Beauty and the Beast and The Lion King.

The U.S. market is the largest for 3D Blu-ray, accounting for 75.2% of all spending, or 5.7 million 3D Blu-rays.

About the Author: Chris Tribbey

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