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‘True Blood’ Season 2 Blu-ray Ties Extras to Social Media

26 May, 2010 By: Chris Tribbey

HBO Video’s May 25th release of True Blood: The Complete Second Season isn’t the first Blu-ray Disc to include Facebook and Twitter features. But it may be the best.

The discs allow users to post to Twitter and Facebook in real-time while watching episodes and even select certain scenes to post to Facebook. Conversely, up-to-the-minute “True Blood” Facebook page and Twitter news can be fed into the discs while fans are watching.

“Our ‘True Blood’ fans are so active on Facebook that it made a lot of sense to connect BD Live to Facebook,” said Sofia Chang, SVP of marketing for HBO Video. “By providing such a robust experience as we did on ‘True Blood’ Live Feed, we engage those fans on a deeper and personalized level while simultaneously allowing them to share it all with their friends.”

Additionally, the more a fan watches the season, the more easter eggs and virtual gifts they can earn.

There’s more: While watching the series, users can decide which “True Blood” group they wish to join, including Vampire, Fellowship of the Sun and Follower of Dionysus. The viewing experience is then tailored to that group.

Lastly, hardcore fans can use a picture of themselves that can be transformed based on the “True Blood” group they select. For those that choose Vampire, the more they watch, the more pale (and bloody) the picture gets.

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