The ‘Battle’ Is On at Retail


The ‘Battle’ Is On at Retail

14 Jun, 2011 By: John Latchem

Sony Pictures Home Entertainment’s new sci-fi war film Battle: Los Angeles dominated retail attention for the June 14 new-release week.

Target and Best Buy both touted the single-disc Blu-ray version’s demo of the PlayStation 3 video game Resistance 3, a sci-fi first-person shooter game due Aug. 30. Best Buy went a step further and pointed customers to preorder the game at its website.

Walmart offered exclusive steelbook packaging with its Blu-ray/DVD combo pack of Battle: Los Angeles. (Target, on the other hand, offered the combo pack only on its website.) Walmart also had Vudu movie cards for Battle: Los Angeles for $14.96, which may be the first time a digital download option appeared in the new-release section next to the physical disc of the film.

Best Buy exclusively is selling the Blu-ray Disc version of the new Jackass 3.5, a direct-to-video continuation of the MTV franchise culled from unused footage from the most recent film. Walmart went a different direction with Jackass 3.5, packing the DVD with the Jackass 3 DVD.

Best Buy also has the exclusive complete-series Blu-ray for ESPN’s “30 for 30,” at $59.99.

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About the Author: John Latchem

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