Sorting Through the Hits
8 Mar, 2011 By: John Latchem
Sometimes it’s interesting to see which titles certain retailers are trying to push when it’s not necessarily what most would consider the biggest new release that week.
March 8, for example, saw the release of box office hit Jackass 3, which was the most prominent title displayed on Walmart’s shelves.
But Best Buy gave a more prominent spot in its weekly ad circular to the first season DVD and Blu-ray of AMC’s “The Walking Dead.”
Target put most of its promotional muscle behind Disney’s new Hannah Montana: The Final Season DVD set, offering a $5 gift card with purchase of both the DVD set (on sale for $16.99) and the Hannah Montana Forever CD soundtrack (on sale for $11.99). On the other hand, Best Buy omitted anything “Hannah Montana” from its weekly ad.
Walmart offers its latest exclusive movie starring a WWE superstar, this time Triple H in Chaperone, a lighthearted romp about an ex-con who attempts to win back his daughter’s heart by overseeing a school trip. Copies were going for $13 apiece.
Best Buy is offering a free movie ticket to see Drive Angry with purchase of any version of Red.
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