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Study: 33% of Box Office Generated by 3D Movies

8 Apr, 2010 By: Erik Gruenwedel

Hollywood’s 3D renaissance is proving not just to be marketing hype, as major theatrical releases since Avatar in the formerly gimmicky format have accounted for 33% of the total box office, according to a trade group study.

The International 3D Society (I3DS) found that 3D movies have ranked No. 1 at the box office for 10 out of 14 weeks this year. Clash of the Titans, How to Train Your Dragon, Alice in Wonderland and Avatar have generated $1.2 billion in domestic ticket sales out of a total of nearly $3.6 billion.

3D ticket sales for Alice and Dragon have accounted for 65% the films’ domestic revenue and 80% for Avatar – the top grossing movie in history.

“This is truly remarkable performance in that out of 127 general market films released, just four 3D movies captured 33% of the total dollars so far this year,” said Jim Chabin, president of the I3DS.

Interestingly, Iron Man 2, the first big summer movie of the year, coming May 7 from Paramount Pictures, will not be released in 3D.

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