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Microsoft Says Zune Isn't Dead

15 Mar, 2011 By: Chris Tribbey

Zune media player

Microsoft representatives say the Zune media player will continue to live on as software on media phones, and the company will continue to support the Zune HD line of products, following a March 14 Bloomberg news report that the company would stop introducing new versions of the music and video player.

“We have nothing to announce about another Zune device, but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America,” the company said in a statement. “We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.”

The news report cited an anonymous source who said no new versions of the Zune player would be introduced, with the company shifting its focus toward including Zune software on Windows-enabled smartphones instead.

The Zune HD was the last new player to be released, in 2009.

“All consumer electronics products have a lifespan, and the Zune HD is 18 [months] old,” Dave McLauchlan, senior business development manager for Zune, wrote at AnythingButiPod.com. “We were completely frank about this year’s Zune hardware being the WP7 phones, and we continue to both sell and fully support the Zune HD line of products. And as I've promised — we continue to bring new apps and games to the platform. More of those are in the works, I promise you.”

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