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YouTube, Uni Talk Music Video Site

5 Mar, 2009 By: Billy Gil


Google’s YouTube and Universal Music Group are discussing creating a premium online music video service, Reuters reported.

Universal, the world’s biggest music label, and No. 1 U.S. video site YouTube are said to be considering a standalone for music videos featuring Universal artists, sources said. Terms and partnerships are still being worked out, sources said.

Tentatively referred to as “Vevo,” the site would aim to get higher advertising rates than currently on YouTube. Sources said Vevo could also net revenue from such sources as concert tickets and merchandise.

Universal Music represents such artists as Kanye West, U2 and Amy Winehouse.

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