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YouTube (Again) Tops Monthly Online Video Viewership

22 May, 2013 By: Erik Gruenwedel

Hulu viewers subjected to more video ads than any other online video property

YouTube in April attracted more than 154 million unique video viewers, making the Google-owned social video behemoth again the top destination for online video consumption, according to new data from comScore.

YouTube viewers watched more than 13 billion (mostly user-generated) videos, with the average viewer watching 401 minutes in the month.

Runner-up Facebook attracted less than half of YouTube’s unique viewers with 62.7 million watching 740 million videos, or 25 minutes per viewer.

Other top properties included music video site Vevo, with 53 million viewers watching 613 million videos, or 39 minutes per viewer; NDN, with 45 million viewers, 497 million videos and 81 minutes per viewers; Yahoo, with 45 million viewers, 369 million videos and 72 minutes; Viacom, with 44 million viewers watching 436 million, or 46 minutes per viewer; Microsoft, with 42 million viewers, 538 million videos and 43 minutes per viewer; Amazon, with 37 million, 142 million videos and 19 minutes per viewer); AOL, with 36 million viewers, 625 million videos and 60 minutes per viewer; and Turner Digital, with 35 million viewers, 307 million videos and 48 minutes per viewer.

Vevo also ranked No. 1 among YouTube’s platform of content partners, with 52 million unique viewers watching 585 million videos, or 37 minutes per viewer. The data does not include YouTube’s just launched subscription video-on-demand platform.

Hulu ranked among the top 10 advertising generating sites, with 1.4 billion video ads totaling 553 million minutes, or 63 ads per unique viewer. YouTube again topped all online properties with 2.4 billion ads in April, but with only 212 million minutes and 23 ads per viewer.


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