Nat Geo Picks up Rights to YouTube's 'Life in a Day'26 Jan, 2011 By: Chris Tribbey
National Geographic has picked up the distribution rights for the YouTube project “Life in a Day,” which asked people across the world to video their life on July 24, 2010.
The 80,000-plus submissions from 192 countries, totaling more than 4,500 hours of footage, were pared down to one 90-minute documentary comprising more than 1,000 clips. The film will premiere Jan. 27 at the Sundance Film Festival.
Audiences worldwide can watch the premiere via live streaming at YouTube.com/lifeinaday at 5:15 PST. The screening will be followed by a Q&A with director Kevin MacDonald, editor Joe Walker and others, moderated by Sundance executive director John Cooper.
National Geographic will give “Life in a Day” a theatrical release on July 24, 2011, day-and-date with a YouTube release. The distributor did not announce any plans for an eventual disc release.
“Kevin and I are delighted that National Geographic is on board to help us reach new audiences,” said producer Liza Marshall, head of film and TV at Scott Free UK, Ridley Scott’s production company, which produced the movie. “They are the perfect distributors for our film and completely understand its potential.”
LG Electronics supported the project as of its Life’s Good campaign, which supports the creation of online content.