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Google Shares Anti-Piracy Practices

11 Sep, 2013 By: Chris Tribbey

Google Sept. 11 offered the public a 25-page report on how the tech giant is fighting piracy.

While touting the Internet as “a boon to creativity,” Google acknowledged that piracy is rampant online, and that it’s doing what it can across YouTube and the Internet in general to fight it.

“The best way to battle piracy is with better, more convenient, legitimate alternatives to piracy,” the report reads. “By developing licensed products with beautiful user experiences, we help drive revenue for creative industries.”

The report details Google’s copyright removal process, which involves 4 million requests each week for the takedown of illegally shared content.

“Unfortunately, fabricated copyright infringement allegations can be used as a pretext for censorship and to hinder competition,” the report reads. “Google is committed to ensuring that, even as we battle piracy online, we detect and reject bogus infringement allegations, such as removals for political or competitive reasons.”

Google pointed out that more than 4,000 content partners, including studios and broadcasters, use the company’s Content I.D. automated video content identification system, and that more than 200 million videos have been claimed with the help of the service.

Google stressed that its policies prevent infringing sites from using the company’s online ad services, and that it disabled ads to 46,000 sites in 2012.

“Piracy often arises when consumer demand goes unmet by legitimate supply,” the report reads. “As services ranging from Netflix to Spotify to iTunes have demonstrated, the best way to combat piracy is with better and more convenient legitimate services. The right combination of price, convenience and inventory will do far more to reduce piracy than enforcement can.”

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