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ComScore: YouTube Tops 10 Billion Videos Viewed in August

28 Sep, 2009 By: Erik Gruenwedel

YouTube continued its reign as the No. 1 video portal in August with more than 10 billion videos (or 40% of all online videos) viewed on the Google-owned subsidiary, according to comScore.

Reston, Va.-based comScore said August generated the largest monthly traffic in history as 161 million Internet users in the United States watched more than 25 billion online videos.

YouTube.com accounted for 99% of all videos viewed at the Google sites. Microsoft sites ranked second with 547 million (2.2%) followed by Viacom Digital with 539 million videos viewed (2.1%) and Hulu with 488 million videos (1.9%).

Other top video sites included Fox Interactive Media, which includes MySpace, with 380 million videos (1.5%), Yahoo sites with 355 million (1.4%), Turner Network with 299 million videos (1.2%), CBS Interactive, including TV.com, with 169 million videos (0.7%), Disney Online with 163 million (0.6%) and AOL with 157 million videos viewed.

The 161 million viewers watched an average of 157 videos per viewer during the month. Google sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft sites with 54.9 million viewers (10 videos per viewer) and Yahoo! with 51.6 million viewers (6.9 videos per viewer).

Fox Interactive Media generated nearly 49 million unique viewers watching 7.8 videos per viewer, followed by Viacom with 42.4 million viewers watching 12.7 videos each.

Hulu had nearly 39 million viewers watching 12.7 videos per viewer, CBS Interactive had 36 million viewers watching 4.7 videos, Turner had 28.1 million viewers (10.6 videos per viewers), AOL had 28 million viewers watching 5.6 videos per viewer.

Rising social network site Facebook had 24 million viewers watch 4.1 videos per viewer.

ComScore said 81.6% of the total U.S. Internet audience viewed online video. The average online video viewer watched 582 minutes of video, or 9.7 hours. Nearly 45 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).

The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer. The duration of the average online video was 3.7 minutes.

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