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Microsoft Touts Record Growth for Xbox 360 in 2009

28 May, 2009 By: John Latchem

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Microsoft announced May 28 that global sales of the Xbox 360 have surpassed 30 million units, and the Xbox Live online community has more than 20 million members. Xbox 360 has achieved the highest percentage growth in hardware sales of any console in 2009, up 28% from the previous year, Microsoft reported, citing The NPD group.

U.S. consumers have spent $14.5 billion across all categories on Xbox 360 at retail, the NPD data shows. The platform has generated $5.9 billion in sales to date at U.S. retail for third-party game makers.

To date, consumers have downloaded nearly 1 billion pieces of gaming and entertainment content from Xbox Live Marketplace, including premium high- and standard-definition movies and TV shows, according to Microsoft.

Activity on Xbox Live surged following the launch of the new Xbox Experience in November 2008, recording a 136% membership increase. Xbox Live reaches 26 countries worldwide.

“We’ve always been confident that Xbox 360 offers more entertainment value than any other console on the market, and these latest numbers show that consumers agree,” said Don Mattrick, SVP of the interactive entertainment business at Microsoft. “Our news at E3 next week will underscore our commitment to bringing blockbuster entertainment experiences to everyone and to growing the Xbox entertainment brand globally.”

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