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Weinstein Taps Technicolor for Digital Management

12 Oct, 2010 By: Chris Tribbey

The Weinstein Co. will use a new Technicolor service to help organize its digital content library and preserve and digitize physical assets.

Technicolor’s MediAffinity digital management service is a new, fully automated workflow solution the Paris-based company is offering to clients. The service allows customers to transcode and deliver content files and their metadata to licensees and distribution partners.

“MediAffinity provides the technology and content management innovations required to leverage assets in a digital world,” said Chuck Parker, president of Technicolor’s Digital Content Delivery division. ”The complexity and demand for more digital products is growing and MediAffinity offers an immediate-access solution that will allow our customers to avoid capital expenditures and development time related to internally building digital media management capabilities.”
Lew Rothman, EVP and chief technology officer for The Weinstein Co., said the company has “worked with Technicolor for many years. We felt that Technicolor offered the best solution because it allows us to have direct control to initiate workflows and process orders through the customer-facing web portal.”


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