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Get Real — People Are Still Buying Discs

Stephanie Prange

By Stephanie Prange | Posted: February 06, 2009

Whenever I hear analysts or techno-nerds dump on DVD and Blu-ray Disc, I like to take a trip to Target.

In fact, I told the heads of Fox, Disney and Warner — who are suffering through an unprecedented economic downturn and who may be liable to blame DVD — to do the same thing in my upcoming column.

I think a shopping trip gives you perspective.

At Target, I walk the DVD/Blu-ray aisles and see if anyone is shopping.

This week, there were plenty of people doing just that, and there were several titles that were out of stock. The Secret Life of Bees and the Blu-ray Disc of Zack and Miri Make a Porno (don’t ask me why folks need that in HD) were gone.

Ah, you say, that’s just because Target sells titles at ridiculously low prices.

Well, as I entered the checkout line, I saw a man buying the $80 or so three-disc Blu-ray set of The Bourne Trilogy — certainly not a low-price leader.

I sighed in frustration. He looked at me and asked why.

I said, “I’m told folks aren’t buying this stuff.”

And he proceeded to tell me that there weren’t ENOUGH classic titles on Blu-ray Disc, that he was anxiously awaiting Lawrence of Arabia on Blu-ray and in the absence of Blu-ray titles was turning to on-demand.

Studios, your customers want MORE, not less, from their discs. Offer them value and titles and they will come.

Don’t believe the naysayers. The disc is still spinning strong.

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