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The Final Frontier of Electronic Delivery

15 Dec, 2008 By: John Latchem

As part of its promotion of the recent theatrical remake The Day the Earth Stood Still, 20th Century Fox beamed the film into outer space.

Specifically, the studio sent a transmission to Alpha Centauri, a trinary system located about 4.5 light years from Earth, and our sun’s closest interstellar neighbor.

This could open up vast untapped markets for Earth-based films, provided our alien friends don’t mind the download times. Racing through space at the speed of light, The Day the Earth Stood Still will reach Alpha Centauri around 2013.

My guess is any technologically advanced civilization that can pick up the signal will have the same reaction we on Earth seem to be having: They remade this why, exactly?

Maybe for comparison we should throw the Blu-ray version of the superior 1951 original on the next NASA probe.

This all seems endemic of one of the core problems facing Hollywood — focusing on clever marketing tricks while letting quality slip through the cracks.

I wonder what promoters have up their sleeves for when the new “Star Trek” movie comes out in May. Your move, Paramount.

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