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Warner Expands Video Game Profile

23 Feb, 2010 By: Erik Gruenwedel

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Following the successful launch of a video game based on the popular "Batman" franchise, Warner Bros. Home Entertainment Group Feb. 23 said it acquired a majority stake ownership in London-based Rocksteady Studios Ltd.

Warner Bros. Home Entertainment Group, which includes Warner Home Video, oversees global distribution of physical (Blu-ray Disc and DVD) and digital media in the form of electronic sell-through and video-on-demand (VOD) via cable, satellite, online and mobile channels.

“Rocksteady demonstrated its professionalism and extraordinary development abilities with Batman: Arkham Asylum,” said Kevin Tsujihara, president, Warner Bros. Home Entertainment Group. “This arrangement is a great strategic fit.”

Indeed, since its bow in 2009, action/adventure game Arkham Asylum has shipped 3 million units and contributed significantly to Warner's overall home entertainment revenue in the most recent quarter.

The home entertainment group continues to evolve development and publishing for console and online video game titles.

In 2007, Warner acquired TT Games, developer of the hit Lego-based game franchises, including Lego Star Wars, Lego Indiana Jones and Lego Batman.

In early 2009 the studio acquired Snowblind Studios to develop its "The Lord of the Rings" games franchise, with the first title expected to be released in 2011. Most recently Warner purchased the primary assets of Midway Games, which publishes the Mortal Kombat franchise that has sold over 26 million units worldwide.

As part of that transaction, Warner also acquired two development studios to focus on the "Mortal Kombat" franchise as well as other key properties.

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