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Warner Bros. Digital Drivers 2013

Ron Sanders, president, Warner Bros. Worldwide Home Entertainment Distribution

Recently elevated to his current role, Sanders oversees the global distribution of home entertainment products from Warner Home Video and Warner Bros. Interactive Entertainment. He is responsible for the studio’s worldwide digital transactional business, covering everything from transactional video-on-demand to electronic sellthrough.

Since 2005 he’s overseen Warner Home Video’s global business, with marketing, sales, supply chain management, finance, general operations and administration all under his purview. He also works very closely with DC Entertainment for retail distribution of DC-branded content.

Sanders joined Warner Home Video in 1991, working as VP of rental sales and VP of sellthrough sales, before being promoted to managing director of the United Kingdom and Ireland in 1999. He was promoted to SVP and managing director of Europe, the Middle East and Africa in 2000, and in 2002 became EVP and GM of North America. He became worldwide president in 2005. Sanders has also been president of the DEG: The Digital Entertainment Group since 2008.

Thomas Gewecke, chief digital officer, and EVP, strategy and business development, Warner Bros. Entertainment

Gewecke was appointed to his current role in May and now is responsible for Warner’s worldwide digital growth and business strategy, managing every digital delivery approach for the studio’s content, across existing and emerging digital platforms. He oversees Warner Bros. technical operations, corporate business development, and Warner Home Video’s direct-to-consumer, business development and Flixster operations.

Gewecke previously was president of Warner Bros. Digital Distribution, where he oversaw the expansion of the studio’s worldwide digital content footprint, working with more than 100 digital retailers, across every major market. He’s helped make Warner content available on demand day-and-date with disc and has overseen the availability of studio content on new distribution channels, including Facebook and as international “App Editions” for the iOS platform. Gewecke also oversaw Warner’s acquisition of Flixster and Rotten Tomatoes, with Flixster being the first service to offer access to UltraViolet.

He came to Warner from Sony BMG Music Entertainment. Prior to that, he was with Sony Music Entertainment. He was also publisher of the PC World Online Network at International Data Group.

Darcy Antonellis, president, technical operations, and CTO, Warner Bros. Entertainment

Antonellis is responsible for Warner’s overall technical operations and tech-based businesses. She’s credited with creating several content technology systems: the first studio digital supply chain (the Emmy-winning Digital End-to-End system); Syndistro, a digital syndication distribution system that enables high-def content distribution to broadcast and cable outlets; and Javelin, a joint venture with Deluxe that offers high-quality and reliable spot delivery for advertisers. Antonellis was stationed in Saudi Arabia during the Gulf War, working for CBS News, and won two Emmys for technical production while organizing CBS Sports coverage of three Olympics.

Justin Herz, SVP, direct-to-consumer, Warner Bros. Digital Distribution, and GM, Warner Bros. Advanced Digital Services 

Herz is charged with handling Warner Bros. Digital Distribution’s direct-to-consumer business, overseeing the division’s e-commerce and customer relationship management, and developing new strategies that enhance consumer engagement with Warner Bros. content. He’s responsible for oversight of the studio’s advanced digital services’ divisional operations, where he manages clients and handles strategic planning, internal product development, service offerings, technology selection, and the research and development of future products and services.

Joe Greenstein, co-founder and GM, Flixster

Greenstein is the man behind Warner-owned content service Flixster, and is charged with overseeing every aspect of the UltraViolet-enabled service. Before co-founding Flixster, he served as director of product management at Edusoft, which offered curriculum and assessment for public school districts and was acquired by Houghton-Mifflin in 2003. He also co-founded Web analytics firm CoreMetrics, which was eventually acquired by IBM.

Steve Polsky, SVP, business development and operations, Flixster

Warner looks to Polsky to manage daily operations for Flixster. He’s charged with making sure the service works across Internet-connected consumer electronics and ensuring that the UltraViolet-enabled platform runs smoothly with Android and iOS devices.

Polsky was founder and EVP of VoicePlex Corp., which was acquired in 1994 by Intervoice, and he’s launched several other new technology ventures. He also worked as head of business development for Internet infrastructure company Amber Networks, which was acquired by Nokia in 2001.

Clarissa Weirick, EVP and general counsel, Warner Bros. Home Entertainment

Weirick oversees legal issues for Warner Home Video, Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment, handling sales, acquisitions, production, licensing and daily operational legal matters for the physical and digital distribution of studio content worldwide.

She served as SVP and general counsel of Warner’s digital distribution group from 2006 to 2011, handling the licensing of film, TV and original short-form product for VOD and electronic sellthrough for all digital platforms worldwide. From 2002 to 2006 she was SVP of business and legal affairs, corporate business development and strategy for Warner Bros. Entertainment, handling legal issues for online distribution, online interactive gaming and wireless. Before that she was VP of business and legal affairs for new media.

Jacqueline Jourdain Hayes, SVP and deputy general counsel, legal and business affairs, Warner Bros. Home Entertainment

Warner looks to Hayes to provide legal counsel for the studio regarding the distribution, acquisition and copy protection of the studio’s content, covering both physical and digital distribution. She negotiates deals for content acquisition and the content licenses of Warner content on disc, digital and VOD for cable, satellite and broadband outlets.

She’s been lead counsel for many of Warner’s major digital advances, including the formation of Movielink, early Internet VOD and EST licenses, VOD windowing, subscription VOD licensing and the launch of UltraViolet.

Hayes joined Warner Home Video in 1998 as counsel and was promoted to VP of business and legal affairs in 2000. She joined the newly formed Warner Bros. Digital Distribution division in 2006 and was later promoted to SVP of the business and legal affairs division of that group. Hayes was appointed SVP and deputy general counsel of Warner Bros. Home Entertainment in 2011.

Before joining Warner, Hayes worked for the law firm Troop, Meisinger, Steuber & Pasich in Los Angeles.

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