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Warner Bows Online Potter 'Quest'

8 Mar, 2011 By: Erik Gruenwedel

Harry Potter and the Half-Blood Prince

Warner Bros. Home Entertainment Group March 8 launched “Harry Potter: The Quest,” an online adventure platform that allows fans of the popular movie franchise to access special content and win prizes in advance of the April 15 retail release of Harry Potter and the Deathly Hallows — Part 1.

Deathly Hallows will be available on Blu-ray combo pack, featuring a hi-definition, a standard-definition and a digital copy of the film, for $35.99 and on single disc DVD in widescreen format for $28.98. In addition, the film will be available for digital download via online retailers and select game consoles.

The movie generated $294.5 million at the domestic box office since its Nov. 19 theatrical release. It generated another $657 million globally.

Free registration to The Quest (www.HarryPotterTheQuest.com) affords users the option to play games, watch videos and earn points. At a predetermined point level each week, participants can earn rewards such as never-before-seen content from all the Potter movies. They are also eligible to receive monthly prizes, such as Noble Collection Potter merchandise, tickets to The Wizarding World of Harry Potter at Universal Orlando Resort, Blu-rays, DVDs and video games.

In addition, there will be two grand prize sweepstake opportunities for registrants, including a chance to win tickets for two to attend the world premiere of Harry Potter and the Deathly Hallows — Part 2 in London this July. The second sweepstake opportunity will be announced later in the year.


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