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Blockbuster Holds ‘Harry Potter’ Midnight Parties

7 Dec, 2009 By: Erik Gruenwedel

Blockbuster is hosting midnight parties at 20 select stores nationwide for the Dec. 8 Blu-ray Disc and DVD release of Harry Potter and the Half-Blood Prince from Warner Home Video.

The second-highest grossing theatrical release in the U.S. (after Transformers: Revenge of the Fallen) with $302 million in ticket sales, is considered one of several key fourth-quarter home entertainment releases.

Dallas-based Blockbuster, which will keep hundreds of other company-owned and franchise store open late, will offer fans of the venerable fantasy adventure series the ability to rent ($4.99) or buy the title on DVD ($34.99) or Blu-ray ($35.99).

Blockbuster also will offer two special editions for purchase, including a two-disc DVD version and a Blu-ray/DVD combo pack, each with digital copy. Limited quantities of the Harry Potter Years 1-6 boxed set, in widescreen DVD and Blu-ray ($134.99) will be available as well.

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