All New Warner Theatrical Blu-rays to Be Combo Packs Starting Next Year16 Dec, 2009 By: Erik Gruenwedel
Citing a need to give consumers greater entertainment value and portability, Warner Home Video Dec. 16 said that starting in the first quarter of 2010 it will offer all of its new-release theatrical titles as Blu-ray combo packs, containing a Blu-ray Disc with exclusive special features and BD Live interactivity, a standard-definition DVD and a digital copy.
The marketing shift follows an announcement earlier this month by Universal Studio Home Entertainment that it would issue double-sided discs with the Blu-ray Disc of a movie on one side and the standard DVD version on the other.
In addition, beginning Feb. 23 Warner will launch “Blu-ray Double Features,” pairing two well-matched catalog titles for $24.98.
Initial Warner Blu-ray double features include Dirty Harry and Magnum Force, starring Clint Eastwood; Analyze This and Analyze That, starring Billy Crystal and Robert De Niro; Presumed Innocent and Frantic, starring Harrison Ford; Miss Congeniality and Miss Congeniality 2, starring Sandra Bullock; and Grumpy Old Men and Grumpier Old Men, starring Walter Matthau and Jack Lemmon.
“With Blu-ray combo packs on all of our top new releases, we are giving consumers the titles they want without having to sacrifice convenience and portability,” said Ron Sanders, president of Warner Home Video. “Our new Blu-ray Double Feature sets make it easier and more affordable than ever for consumers to build or expand their home movie libraries and discover why Blu-ray is simply the best way to watch movies at home.”
Indeed, DEG: The Digital Entertainment Group said Blu-ray Disc set-top player sales in 2009 grew 112% and are projected to be in 15 million U.S. homes by the end of this year.