Walmart's Vudu Bows iPad App10 Aug, 2011 By: Erik Gruenwedel
App makes more than 20,000 movies available for transactional video-on-demand rental or purchase
Vudu, the transactional video-on-demand service owned by Walmart, Aug. 10 said it launched an app that gives iPad tablet owners access to its portfolio of new and catalog movies.
Movies purchased and/or rented on the iPad can also be viewed on Walmart.com/VUDU, VUDU.com or on any Vudu-enabled consumer electronics device. Vudu currently is available on more than 300 consumer electronics devices including Internet-capable HDTVs, Blu-ray Disc players and the PlayStation 3 — more than any other pay-per-view service.
“At Walmart, one of our key priorities is to provide one continuous experience for our customers to interact with our brand — whether that is in stores, online or from their mobile devices,” Vudu GM Edward Lichty said. “[The] launch on the iPad plays into that vision, as we’re committed to offering the Vudu experience on as many devices as possible so customers can shop for and access their favorite movies and TV shows however they want, whenever they want.”